In agriculture and live stock breeding sector; productivity, efficiency and success of the companies are equivalent with happiness, comfort and loyalty of the producers. Accordingly, feedbacks make us productive or successful.
As looking from the point of companies;
Productivity: It is the level, value or quantity of the products which are produced by the employee, factory or economy.
Efficiency: It is a function of the production activity and an indication of productivity quality.
Success: It can be identified as the result of productivity and efficiency. Moreover, it is the target for being superior against rivals.
As looking from the point of consumers;
Happiness: It is the feeling of sufficiency and satisfaction.
Comfort: It is the feeling of secureness and confidence as a result of the service provided.
Loyalty: It is an attitude which is maintained, a preferrance and can be defined as the sum total of continuous habits.
In B2C communications, measurement methods are required for effectiveness by meeting the expectations of producers and continuously providing a better service for them besides the corporate profits are being considered.
There are various methods for measurement such as; surveys, analyses, complaints, reports etc. Each of them are the tools for developping the brand. Thus, social media channels are going to be used effectively and producers will be satisfied by these services provided.
Surveys can be defined as systematic data gathering method. According to the target audince of the survey; pre- prepared questions are posed to them. The collected datas are evaluated with specific standards and tools and accordingly; it is reached to fruition.
Analyses, provide to control companies; they are useful for determining their positions. Under favour of these analyses, it is focused on the developable sides and is always strived for being in a better position in the market. Complaints can be defined as the most deterministic feedback. Each complaint should be perceived as a warning that is posed to the company. It is required to consider requests and needs of the target audience that; the companies can provide services as best as they can. Social media sharings, are required for profitability and sustainability of the businesses. Thus, they are certainly going to be able to follow the developments and innovations. Reports are the documents that shows where the company is and how successful it is according to its’ determinated targets. In this direction, the importance of analysis method is going to become apparent.
Especially in this sector which requires sensibility, the usage of all of these measurement methods are essential. Thus, messages are going to transmitted to target audiences properly and the brand is going to reach its’ targets.