The Cooperation Between Carrefour Quality Line and Pınar Fish
Launch of the cooperation between the first aquaculture producer Pınar Fish and one of the world’ s leading retailer chain Carrefour is carried out in the organization of ‘ Carrefour Sales Summit ‘ between 3- 5 February. The project is worked through, imparted to over 800 participants who are all store managers of Carrefour and relayed information about aquaculture.
Carrefour Quality Line, which guarantees respect to nature in order to offer healthy aquacultural resources, extended the portfolio with its’ sea bream and sea bass products via this cooperation. The Quality Line Carrefour Sea Bream and Sea Bass Project, which is performed in partnership with CarrefourSA and Pınar Balık is being implemented with the ‘ Respect To Nature ‘ theme and fish are fed with feeds without GDO which are all obtained from natural foods. Habitats of fish are being arranged within the frame of legal criterias and the environment conditions are being kept under thumb.
Carrefour Quality Line, aims to protect the agricultural inheritence and the production types which are underlying for traditional natural taste and adopts the production approach that protects the environment, habitat, product and taste in order to perpetuate quality in all of its’ products.